Dubai’s Burj Al Arab Awarded for Best Social Media Presence
Dubai’s Burj Al Arab, usually described as the world’s only 7-star hotel, has apparently succeeded in attracting more fans than any other hotel in the world. Recently, it was awarded for best social...
View ArticleSee you in Dubai!
Emirates and DTCM’s new US$20 million campaign celebrates the attractions of dynamic Dubai Emirates and Dubai’s Department of Tourism and Commerce Marketing (DTCM) today launched a new global campaign...
View ArticleSocial Media’s Biggest Advantage for Business Goes Extinct
Social media platforms are often seen as the most effective and affordable marketing tool for businesses. These advantages of the social websites, however, may have already become a thing of the past....
View ArticleTop 10 Dying Industries in 2014
In 2014, the rise of digitalization continued with even faster pace than expected. That, of course, had both positive and negative effects. The positive were mainly witnessed by newly-developed sectors...
View ArticleLimited-Edition Gadgets – Great Risk for Companies or New Marketing Strategy
The consumer technology market seems to be entering into a phase. Mass market personal electronics are currently being replaced by limited-edition gadgets. Various companies, including Apple, Microsoft...
View ArticleTravel companies are yet to fully capitalize on social media potential
Travel companies are not fully capitalizing on the business opportunities presented by social media platforms, according to the Digital Channels in Travel report launched today by Facebook and...
View ArticleTop Content Marketing Trends for 2014
Content marketing has turned into an inseparable part of any business today. In fact, it is now considered as one of the most important aspects of a company’s marking strategy. More than half of the...
View ArticleHow 2013 Social Media Trends Will Affect the Future
Social media continues to flourish and evolve. This development will continue in 2014. However, a number of new social media trends emerged over the last one year and will affect the next year’s...
View ArticleMost Exciting Digital Opportunity for Marketers in 2014 Revealed
Which is the most exciting digital opportunity for marketers? A new research has tried to answer this question. Apparently, the answer depends greatly on the type of marketer. The study, which was...
View ArticleMarketing Takeaways from Popular Social Media Studies
Social media is a topic of great interest not only to users, but also to scientists. At least, this is what a few new studies on social media habits and platforms suggests. Researchers seem fascinated...
View ArticleLuxury brands must navigate technology and consumer forces to remain competitive
Global luxury brands should take advantage of evolving technological and consumer demands to help boost profits and remain competitive, according to the 2nd annual Global Powers of Luxury Goods report...
View ArticleYouTube sensations now on Emirates in-flight entertainment
Step out of selected Emirates flights with a new hairdo with YouTube sensations ‘Cute Girls Hairstyles’ and ‘Brooklyn & Bailey’ This summer, Emirates’ award-winning ice entertainment system debuts...
View ArticleMost Credible form of Advertising among UAE Consumers
The most credible form of advertising comes straight from the people we know and trust. Eighty-five percent of UAE online respondents say they trust the recommendations of friends and family, according...
View ArticleCompanies Will Increase Digital Marketing Budgets in 2016
Digital Marketing Is Now Mainstream 98 Percent of Marketers Say Online and Offline Marketing Are Merging Digital marketing is now mainstream, and digital commerce is a top priority for marketers,...
View ArticleUse Twitter hashtag #SmallBusinessSaturday to promote small businesses
The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and was used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday). The...
View Article2016 Marketing Trends for Small Business
The 2016 marketing trends for small business is here, compiled by Dubai Chronicle editors. It is this time of the year when experts and industry insiders release their 2016 Trends predictions....
View ArticleMcDonald’s Removes Burgers during Ramadan for Road Safety
Forget about Whoppers and Happy Meals! Fries and pies are somewhat not an interesting topic during this time of the year. This Ramadan McDonald’s Arabia wants you to focus on your road safety. Such an...
View ArticleSocial Media for Businesses in 2017 is Different
Tools of social media for business could often go out of vogue as soon as their creators trim advertising budgets. Such fast turnover often turns out to be quite costly. Companies invest in new...
View ArticleTop 6 Marketing Trends to Watch in 2019, according to LinkedIn
With the marketing sector experiencing change at breakneck speed, marketers are constantly on the lookout for the latest trends. At LinkedIn’s recent Make Mine a Manhattan event, leading marketers from...
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